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    • How Joining a Chamber of Commerce Changed My Life…
    • Client Studies-Sage Age Strategies
    • Client Studies-Sage Age Strategies
    • Case Study-The Cheese Cave
    • Doritos Crash the Superbowl Commercial
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How Joining a Chamber of Commerce Changed My Life…

April 5, 2012 · Jeffrey S. Gould
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I recently filmed client and business coach, Chris Ruisi giving a presentation at a networking event and one of the perks of documenting all of these events, is that I get to benefit from the content as well. The one thing that Chris said that day that really resonated with me was “you have to learn to be comfortable with being uncomfortable”. It’s so simple, yet so profound and it made me realize that I did exactly what he said a year and a half ago, when I joined the Northern Monmouth Chamber of Commerce.

2010 wasn’t a particularly good year for business and I realized that I had to make changes in the way I attracted new clients. The first thing I did was take a social media class given by Lisa Kanda from Elkay Corporate Advisors that was offered by the Long Branch Chamber of Commerce. From there I started Twitter, Facebook, LinkedIn and YouTube accounts and one fateful day I was on Facebook and received a message from Hypnotist James Giunta, who invited me to something called a “Perk”. The “Perk” is the weekly meeting that the Northern Monmouth Chamber of Commerce (NMCC) holds every Friday morning at the IHOP in Keyport. Up to this point, I only had a few experiences with networking and since I am introverted by nature, they weren’t very successful.

So I got a haircut, dug my big boy clothes out of the closet, set the alarm for 7am and headed to my first “Perk”. The rest is history as they say. I was welcomed with open arms and felt right at home the minute I walked in the door, but that cozy feeling was about to turn to queasy when I had to get up and do a 30 second elevator pitch about my business. I thought my heart was going to explode out of my chest, it was beating so hard … not to mention I was 3 shades of red having all of these faces staring at me while I fumbled through my 30 hour, I mean 30 second speech.

Since that day, I have given well over 50 of those speeches and I can now say that I’m pretty comfortable and confident standing up there and telling other members how I can help them with their businesses. Step 1: conquered fear of public speaking…on to step 2: attract new clients.

Through the NMCC, I have made many contacts and attracted many new clients: the business coach I mentioned, the hypnotist, a motivational speaker, an educator, a chef, a limo service, a dog trainer and many more people in diverse fields. So with a strong client base already in the chamber, how do I take my new-found networking adventure to the next level?

I decided to join the Marketing Committee…again, stepping out of my comfort zone of being someone who preferred to work alone, rather than with a large group. It was a great decision … not only do I capture all of the chamber’s events on video, but I get a platform to promote what I do best…shoot and edit video and share it through social media to further spread the word about this great chamber of commerce. Win-win. As a member of this talented committee, we are looking forward to designing a new, dynamic website, as well as many more exciting enhancements as the chamber evolves and I look forward to many more years being an active member of The Northern Monmouth Chamber of Commerce.

But wait! There’s more! Not only did I conquer my fears and attract new clients, I also made friends…not just acquaintances, but what I feel will be life-long relationships of give and take and both personal and professional support. The one person that helped make joining the chamber a life changing experience was Alyse Liebowitz from 3 Chicks that Click Photography. We hit it off right from the start and when I found out her husband was an independent filmmaker, we made dinner plans and have been connected ever since. In addition to numerous Action Media projects and 3 Chicks That Click projects, we have collaborated on independent films and look forward to producing several more in 2012.

If you want to join a group of professionals who are friendly and committed to being advocates for you and your business, then look no further. To see some of the events I’ve captured, check out their website and listen to the testimonials of its members, you’ll see there is a common thread. http://northernmonmouthchamber.com/. Please visit our website to learn more about Action Media Productions, LLC.

If you made it this far, I’m sure you will agree that joining the Northern Monmouth Chamber of Commerce changed my life.

PS: 2011 was one our most successful years …

Client Studies-Sage Age Strategies

March 19, 2012 · Jeffrey S. Gould

Client Studies-Sage Age Strategies.

Client Studies-Sage Age Strategies

March 19, 2012 · Jeffrey S. Gould

This slideshow requires JavaScript.

I wanted to take a moment to thank a long-term client of mine, senior living marketing company, Sage Age Strategies.  It’s been well over ten years since I was contacted by their writer Kim DiGangi, whom I had worked with previously, to work on a project by Yamaha’s Musical Instrument Division called “The Clavinova Connection”.   The project involved multiple locations including Florida, Virginia, Pennsylvania and New Jersey and was targeted to assisted living facilities as a therapy and entertainment tool for their residents.

Since then, Action Media Productions has produced many projects for Sage Age and their clients … too numerous to mention, but some of the topics that we covered are: Memory Loss, Physical Therapy, Skilled Nursing, Independent Living, Facility Openings, Program Roll-outs as well as Home Care and Hospice for EPOCH in New England and Liberty Home Care and Hospice in North Carolina.

We are grateful for all of the opportunities/challenges that we have been presented with.  Sage Age has an incredible team of professionals that all work with a common goal … give the client the best possible project outcome.  When I need marketing materials, graphics, logos, etc…they always come through.

I am looking forward to many more projects with Sage Age … along with that comes challenges as well, since their client base is national and they usually are working within timelines, but as you can see below in a testimonial from Sage Age, we always come through.

“Jeff and the entire Action Media Productions team has been a superior partner for Sage Age over the past ten years.  No matter how big or small the project, we know we can count on Jeff to capture the essence of each community or project and develop a video that is exactly what we had envisioned.  Jeff is incredibly professional, creative and has a wonderful attention to detail, all of which lead to high quality final products that our clients love.  Thanks for making us look good all the time, Jeff!”

~ Malissa Illiano, Senior Consultant

Here are a few links to videos we have done for Sage Age Strategies:

Memory Loss- http://www.youtube.com/watch?v=CXJ5S183xWU

Renew You-Physical Therapy: http://www.youtube.com/watch?v=f3WECt-xWoQ

Independent Living Facility: http://www.youtube.com/watch?v=1uJYjpSGIEE

Case Study-The Cheese Cave

March 2, 2012 · Jeffrey S. Gould

Goal: To raise awareness, increase the client base and roll-out an E-Commerce site for an upscale specialty cheese, gourmet grocery in Red Bank, NJ

Strategy: From the moment we entered the store, we noticed a sense of style and class which dictated the style of the video. Dynamic camera moves of the gourmet specialties, client testimonials and an on camera interview with the owner.

Testimonial:Video was an important part of our website development and Jeffrey had great ideas on how to best illustrate what we do. I would highly recommend Action Media Productions. Stephen Catania, Owner, Cheese Cave

Cheese Cave
Cheese Cave
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Doritos Crash the Superbowl Commercial

February 28, 2012 · Jeffrey S. Gould
Doritos Commercial-90 seconds
Doritos Commercial-90 seconds
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It’s great when you can handpick the team you want to work with and that’s exactly what we did with this Doritos Crash the Super Bowl spec commercial.  Action Media Productions, LLC teamed up with Blued Steel Productions, LLC as well as many of the cast and crew from Demon Hunters, a horror film still in post production.  The actual commercial we entered was the required 30 seconds, but we felt we had more to share…so we made our own Director’s Cut just for fun.  The original was in black and white, but the Doritos bag was painstakingly colorized using masks.  Once I get approval from the cast, I’ll post outtakes…which could be used as an anti-depressant.  Enjoy!

Client Testimonial from Architect Paul Barlo

February 27, 2012 · Jeffrey S. Gould
Client Testimonial-Paul Barlo
Client Testimonial-Paul Barlo
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Architect Paul Barlo talks about his experience working with Jeffrey Gould and Action Media Productions, LLC

AMP Video Revolution

February 26, 2012 · Jeffrey S. Gould

A dynamic video on the impact of incorporating video into your Social Media marketing strategies.

AMP Online Video Revolution
AMP Online Video Revolution
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Welcome…

February 26, 2012 · Jeffrey S. Gould

"Hi-Def Jeff" at work

Thanks for visiting my new blog: The Video Ventures of “Hi-Def Jeff”. I’ll be posting about current as well as upcoming projects that we’re working on, behind the scenes videos and stills and of course the finished product.

I’m also really excited about the launch of our totally redesigned website on my birthday, March 8th. I’m looking forward to using this blog as a diary of sorts and to give you a glimpse of what goes into making the high quality productions that AMP prides itself on. I encourage you to view and comment on the content I post…after all, that’s what Social Media is all about…

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